Paul Martin

Maximum Performance

Paul Martin

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Overview

Paul's career in hospitality training began over 30 years ago as a bartender and then bar owner.

After selling his business in 1994 he went on to become a pioneer of the modern day cocktail & mixology consultant, establishing himself as one of the very first cocktail advisors to the UK spirits industry.

A period of working as a drinks industry consultant and trainer followed, during which time he set two mixology world records, won 7 global mixology titles and published 5 top-selling cocktail books. Running alongside his hospitality training activities Paul also began a parallel career in the field of communication skills, running courses and workshops in verbal and non-verbal communication techniques.

His absolute passion for human communication also led to him qualifying to level 3 in British Sign Language, a subject that he has also gone on to teach. Combining his role as a world-class hospitality trainer, with a unique take on human interaction and communication and combined with an exceptional talent for engaging and motivating those he works with, this has evolved in to Paul delivering some of the most impactful and genuinely unique workshops and master-classes on the subject of customer service and customer experience available.

Today, Paul works with everyone from company CEO’s to customer facing staff, helping them to develop a range of skills including leadership and management, communication & rapport building, sales & service and his first love bartending & mixology. In addition to training, Paul regularly delivers keynote and motivational speeches at national conferences and events including having delivered a talk at TEDx Chelmsford. The YouTube video of his talk has received approximately 500,000 views to date.

Paul is based in West Sussex and delivers training workshops, programs and masterclasses nationwide throughout the UK and internationally.

Workshops include:

World Class Customer Service & Guest Experience
The Psychology of Influence
Irresistible Upselling & Recommendation
Creating Instant Magnetic Rapport
Presentation Skills That Mesmerise
Turning Complaints into Compliments
Seven Levels of Selling a Drink! (or anything else)
Advanced Communication Skills & Creative Language
Creating Stand-out Memorable Moments
Delivering Spectacular Service Experiences Under Pressure
Inspirational Leadership Skills
Hospitality Style Engagement for Retail (and all other non-hospitality industries)
Opportunistic & Proactive Service
Selling without Selling (Through spectacular service)

Keynote speaking & hosting:

TEDx Chelmsford (500k views on YouTube)
Keynote at Spark The Change
Keynote at GVA Annual Conference
Keynote at Master Innholders National Conference
Keynote at Direct Life Insurance Annual Conference
Keynote at Molson Coors National Conference
Keynote at TGIFriday’s National Conference
Keynote at VWCV European Launch Conference Series
Keynote at Skoda Motors UK Senior Management Conference
Keynote at Coca Cola UK National Sales Conference
Keynote at Hilton International European Conference Tour
Host & Keynote at Drinks Business Industry Awards Dinner
Host Magner’s Cider UK Launch Conferences
Host Otium Software Global Conference
Host AOPG Global Online Conference
Host VWCV National Training Awards

‘I have attended dozens of training courses over the years and this was easily the best. When I arrived I wasn't in the mood for it and by the end of the day I didn't want it to end. Brilliant!’

‘Paul was absolutely fantastic, some amazing techniques shared with our team in an inspirational style.The team are transformed. Sales and recommendations are through the roof. Looking forward to our next session.’

‘This course has had a profound impact on our sales force. Strong, novel messages delivered in an inspiring style has served to motivate self-belief and desire to succeed. Agent feedback has been very impressive.’

‘Paul is undoubtedly one of the most experienced and entertaining drinks business trainers I have had the pleasure to work with. His training style mixes vast cocktail industry knowledge & humour, yet never condescending and always memorable. It is guaranteed that attendees at Paul's training sessions will be engaged and more importantly leaving with a clear understanding/education from the session. As a training consultant myself, I learn every time I work alongside him and I would recommend him to any area of the industry with confidence.'

'I wouldn't hesitate for a moment to recommend Paul to anyone in the training world. His expertise in is second to none, coupled together with an infectious training style makes him one of the best, most engaging and inspirational trainers I have ever worked with.'

'Paul is an exceptionally skilled speaker, trainer, motivator and creative facilitator. Having had the pleasure of working with Paul for a number of years, he creates & delivers exceptional training solutions that inspire and motivate attendees to perform within their role.'

'As a former publisher of Drinks International Magazine I worked closely with Paul on a number of projects. His knowledge of spirits and cocktails is exceptional. Paul is also an excellent presenter, engaging his audience with his relaxed and entertaining style. I would love to have the opportunity to work with him again and have no hesitation in recommending him both as a presenter and an exceptional trainer.'

‘Paul is a highly knowledgeable and enthusiastic trainer and facilitator. He is a creative individual and manages to combine this flair and his diverse background to great effect when working in a training situation. His delegates love his manner and communication style, making him very effective within his field and delivering great results for his clients.'

'I have had the pleasure of seeing Paul work with our team on numerous occasions. His ability to deliver complex content in a fun, enthusiastic and effective way is second to none. He uses his behavioural and communication skills to make a real difference to his delegates.'

'Paul is an outstanding professional trainer and facilitator. His deep subject matter expertise is only matched by his infectious passion for excellence. In short he makes a big difference and makes the process of doing so fun.'