t. +44(0)1582 463 460
e. info@maximumperformance.co.uk
t. 01582 463463
e. info@tihtc.co.uk
Ceri Sims


Ceri has worked as a Psychologist for over 35 years at universities and research centres and is currently an Associate Professor at Bucks New University (BNU) and Coaching Hub lead for BNU’s Centre for Positive Psychology as well as being a Chartered Coaching Psychology Practitioner.

She has worked in a full-time role previously at Durham University, Middlesex University, Northumbria University, Medical Research Council and Fazakerley Hospital. Ceri’s coaching psychology work involves a package of coaching individual clients and groups, peer-reviewed coaching research and the creation, delivery and examination of coaching psychology courses and she has continued developing her coaching expertise since 2011. Her emphasis is on bringing the science of positive psychology and a strengths-based approach to coaching practice.

Her unique Appreciative Coaching approach has successfully helped and empowered many clients to create innovative changes in their professional lives. Client feedback and testimonials emphasise Ceri’s very supportive, understanding and encouraging manner along with her expertise in giving people the space and challenge to find their uniqueness in creating meaningful change in their lives and for those of others.

Ceri is based in Hertfordshire.

Qualifications and professional memberships

Ceri has a PhD in psychology, is Chartered with the British Psychological Society as a Coaching Psychologist as well as chartered as researcher and academic in higher education, a Fellow of the International Society for Coaching Psychology and a Senior Coach Practitioner with the EMCC. Ceri is also a member and co-leader of the BPS Central London Peer Practice group.

Ceri is trained to advanced diploma level in coaching and has a range of coaching training qualifications. Ceri is also a ‘Strengthscope’ Master Practitioner, a Myers-Briggs (MBTI) Practitioner, a Mindfulness-based stress reduction (MBSR) practitioner and a Mental Toughness Coach (MTQ48). Her own coach training and CPD mean that she has skills in humanistic approaches, systemic approaches, embodied coaching, presence-based coaching and cognitive-behavioural approaches.  She has developed her own model of Appreciative Inquiry coaching that integrates Appreciative Coaching with Positive Psychology and Strengths identification and development models.

A selection of journal articles


Training Areas...

Leadership & management development

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

Management & personal effectiveness

In voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat.

Customer Service Training

Minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo.

Boardroom effectiveness

cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Maximum Coaching

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque.

Specialist Subjects

quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

Ask us a question...

How can we help?

Got a question for us? We’d love to hear from you! Dial 01582 463463 or use the form below.

Please enable JavaScript in your browser to complete this form.

Don't miss our latest updates & offers

Get the latest news, updates and special offers delivered straight to your inbox when you join our mailing list…

Please enable JavaScript in your browser to complete this form.
How can we help?

Want to know more about our training areas?

Simply submit your question(s) below for a response within 24hrs…

Please enable JavaScript in your browser to complete this form.