t. +44(0)1582 463 460
e. info@maximumperformance.co.uk
t. 01582 463463
e. info@tihtc.co.uk
Cyrus Cooper


Cyrus, Managing Director of Maximum Performance, is an exceptional international trainer, facilitator and coach.

He specialises in helping managers to focus on their role and responsibilities with the aim of getting great results for them, as well as for the people they manage. He has helped organisations across the globe in all sectors to improve their performance through a range of interventions covering leadership and management development and corporate and executive 1:1 coaching.


Formerly an internal L&D consultant to the Ministry of Justice, he has been MD of Maximum Performance since 2008 and has led on many successful large-scale client projects. He brings enthusiasm, energy, self-motivation and commitment to everything that he does.

His current clients include, for example, easyJet, Ascot, The Lancashire Group, SITA, NOMAD, The Wine Society, London Executive Offices, EUSA Pharma, Southeast Water and London Business School, to name but a few.

Whether delivering a one-off workshop or designing an innovative management development programme (delivered for one of our clients across Europe in multiple languages), Cyrus delivers with understanding, enthusiasm and passion, and truly believes that learning is about creation, not consumption.

Cyrus is incredibly engaging and practical in his approach, with tools and methodologies explained clearly. His strong facilitation skills and focus on his audience create a powerful learning experience. This comes through very clearly in his book, Brilliant Workshops, published by Pearson Education. His academic and professional qualifications include a Master’s Degree in Management Practice, MBTI accredited, SDI accredited, Facet5 accredited, DiSC accredited, Diploma in Executive and Corporate Coaching, Diploma in Business Coaching, Diploma in Business Excellence (EFQM), Hay Group Emotional and Social Competence Inventory (ESCI), NeuroView accredited. Cyrus is currently working towards his coaching PCC accreditation with the International Coach Federation (ICF).

Cyrus is based in London/Hertfordshire and works across the country and, indeed, internationally.


Training Areas...

Leadership & management development

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Management & personal effectiveness

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Customer Service Training

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Boardroom effectiveness

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Maximum Coaching

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Specialist Subjects

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