Overview
Cyrus (Managing Director of Maximum Performance) is an exceptional international trainer, facilitator and coach with a proven track record of empowering individuals and teams and organisations across diverse industries and cultures.
He is known for delivering high impact, experiential learning experiences that drive measurable change, increasing performance, and fostering resilient, purpose-driven leadership.
Being within the L&D world for over 20 years, Cyrus focuses on impact. He inspires and equips individuals and organisations with the tools, mindset and strategies to thrive in a fast-changing global environment. Through dynamic facilitation, thought-provoking training and tailored coaching, he helps people transform insight into action and potential into performance.
His clients include the BBC, 3M, Lloyd’s of London, Merlin Entertainments, Axis Capital, The Lancashire Group, American Express, RED Consulting, Whitbread, Ralph Lauren, London Business School, SITA, NOMAD, The National Lottery Community Fund, Searcys, PayPoint, easyJet and Recordati, to name but a few. Whether delivering a one-off workshop or designing innovative development programmes, Cyrus delivers with his engaging, authentic and highly adaptive style. He creates inclusive environments where participants feel safe to challenge assumptions, share experiences and explore new perspectives.
His strong facilitation skills and focus on his audience create a powerful learning experience. This comes through very clearly in his book, Brilliant Workshops, published by Pearson Education. His academic and professional qualifications include: a Master’s Degree in Management Practice; Diplomas in Executive and Corporate Coaching, Business Coaching, and Business Excellence and accreditations to use a wide range of psychometric tools.
Cyrus is based in London/Hertfordshire and works across the country and, indeed, internationally.
Programmes delivered recently include:
- Assertiveness for managers
- Building a customer mentality
- Career and development planning
- Challenging working relationships
- Coaching and developing others
- Coaching skills for managers
- Developing yourself
- Different people making a difference
- Effective appraisal skills
- Effective communication
- The team communicator
- Emotional intelligence
- Facilitation skills
- Giving and receiving feedback
- High performance coaching
- Influencing skills
- Leading a high performance team
- Leading change
- Managing conflict effectively
- Managing for success
- Managing people for results
- Meeting skills (chairing)
- The outstanding performance manager
- Performance conversations
- Performance development reviews
- Positive team relationships
- Presentation skills
- Team building
- Time and priority management
Feedback from clients / participants
- ‘Cyrus was fab – as usual.’ ‘Building a Customer Mentality’ course participant, Inter-Hannover
- ‘This session was exceptionally brilliant. The trainer drew me out of my shell.’ Graduate Development Workshop participant, Mouchel
- ‘Cyrus coached me during 2012 and helped me to discover the best in me. Through regular sessions (six over the year) Cyrus worked with me to help me discover my strengths, identify areas of improvement and encouraged me work on them. He never told me what to do (even though I asked more than once!) but helped me to recognise these areas myself. Since working with Cyrus I have furthered my career and have a plan for where I want to be – and more importantly, how I’m going to get there. I can’t recommend him enough!’ Emma Hughes, Xchanging
- ‘The coaching really made me challenge myself and the way I do things and think about the barriers I put in the way of achieving something. It also helped me to challenge those around me and be more assertive where necessary but also to consider the needs of others, beyond the usual support I would provide. The coaching has made me think through how I work with others, particularly in relation to delegating and line management. The work that we did made me address gaps in my own knowledge and seek out opportunities that I hadn’t previously taken. Although never one to rest on my laurels the coaching definitely motivated me and now when I’m stuck with something I challenge myself to solve it and find a solution.’ Fiona, Public sector
- ‘The three sessions I spent with Cyrus were invaluable; he helped me think differently about how I work with colleagues to get the best out of them and me. I came away with some extremely useful tools and techniques for meetings and brainstorms which are simple yet very effective in day to day scenarios. I wouldn’t hesitate to recommend Cyrus to a colleague or client.’ Justin Bates, Firstlight PR
