t. +44(0)1582 463 460
e. info@maximumperformance.co.uk
t. 01582 463463
e. info@tihtc.co.uk
Alistair Donegan


Alistair helps organisations, teams, and individuals, from apprentices to graduates to CEO’s, to communicate and work better together.

He has significant experience working with senior leaders including C-Suite for various blue-chip companies across a range of industries worldwide. Alistair is fascinated by the specifics of language and behaviour; how what we say and do leads to an outcome, and how if we change what we say and do, it can lead to a very different outcome. He works with clear objectives, tangible outcomes and lasting commitments, leading to impactful behavioural and cultural change.

Alistair has a background in performance and narrative storytelling which support his work delivering and designing programmes based on the latest behavioural science. Prior to moving into training, he managed a software sales team before becoming the sales director for a renewable energy start-up. In his decade plus as a facilitator, trainer and coach, Alistair has enjoyed working with a variety of cultures, continuing to learn and develop himself as well as others. In 2022 he co-designed a culture change programme for a FTSE 100 energy company and was grateful to spend 2023 delivering it to their leadership team worldwide.

Alistair’s delivery style has been called ‘Warm, innovative and compelling’ (A.S., Financial Services), ‘Highly credible and unlocked challenging senior leadership team dynamics’ (M.H.L., Pharmaceuticals) and ‘Flexible approach that appeals to all personalities regardless of seniority, experience and knowledge. The best trainer we’ve worked with.’ (T.H., Energy).

Alistair is based in London.

Qualifications and professional memberships

Key areas of expertise


Training Areas...

Leadership & management development

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Management & personal effectiveness

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Customer Service Training

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Boardroom effectiveness

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Maximum Coaching

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Specialist Subjects

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