In an era of rapid change, organisations need their staff to be creative and innovative.
This isn’t just a matter of what we do but of how we do it – creativity is just as much a feature of ‘boring’ management process flows as ‘exciting’ product development.
This interactive session builds on the participants’ existing experience and knowledge of creativity in a masterclass structure that focuses on drawing from some of the most up-to date techniques from a variety of industries.
Learning objectives
- Understand how the brain shapes our approaches to creativity and innovation
- Develop your work through 1% improvements and marginal gains
- Know how to help foster a culture of creativity and innovation
- Breaking the limits using creative processes
- Boost your confidence in your creative abilities
Webinar outline
Designed as a highly interactive 90-minute webinar.
1. Welcome, agenda, overview
- What does it mean to be creative?
- Facilitated discussion about the benefits of creativity as well as highlighting any misconceptions people have
- Creativity can be found in process as well as in art
- Agenda, objectives
2. Creativity in practice
- Participants are given a task and asked how they might approach it
- They’re asked to consider not just the outcome but the process
- Group discussion via ‘mic’
- Participants will already have a variety of creativity skills and approaches they can use
- Participants learn how others approach creativity
- The facilitator highlights the techniques participants have been using either consciously or unconsciously
- Refresher on the brainstorming techniques covered in ‘Creativity for Logical Thinkers’
3. Harnessing ‘chance’
- Creativity often comes from adversity
- Overcoming challenges forces us to think differently
- Overview of aleatory techniques as a way of achieving new ideas
- Fast-paced activities to practise using this technique
4. Improvisation for creativity
- Applying techniques from improvisation to allow creative ideas to ‘flow’ and ‘bounce off’ others
- Demo using audio from a volunteer from the group
5. Creativity as a mindset
- Making creativity a part of your everyday practice
- Thinking of it as a muscle that needs exercising
- The power of marginal gains and 1% improvements to encourage constant review and change
6. Action plans and next steps
- Participants reflect on their next steps and how they will implement their learning in the workplace
- Each person makes a commitment for what they will do differently in a group whiteboard which can be circulated to participants following the session as a reminder of their actions
