Overview
Cyrus (Managing Director of Maximum Performance) is an exceptional international trainer, facilitator and coach with a proven track record of empowering individuals and teams and organisations across diverse industries and cultures.
He is known for delivering high impact, experiential learning experiences that drive measurable change, increasing performance, and fostering resilient, purpose-driven leadership.
Being within the L&D world for over 20 years, Cyrus focuses on impact. He inspires and equips individuals and organisations with the tools, mindset and strategies to thrive in a fast-changing global environment. Through dynamic facilitation, thought-provoking training and tailored coaching, he helps people transform insight into action and potential into performance.
His clients include the BBC, 3M, Lloyd’s of London, Merlin Entertainments, Axis Capital, The Lancashire Group, American Express, RED Consulting, Whitbread, Ralph Lauren, London Business School, SITA, NOMAD, The National Lottery Community Fund, Searcys, PayPoint, easyJet and Recordati, to name but a few. Whether delivering a one-off workshop or designing innovative development programmes, Cyrus delivers with his engaging, authentic and highly adaptive style. He creates inclusive environments where participants feel safe to challenge assumptions, share experiences and explore new perspectives.
His strong facilitation skills and focus on his audience create a powerful learning experience. This comes through very clearly in his book, Brilliant Workshops, published by Pearson Education. His academic and professional qualifications include: a Master’s Degree in Management Practice; Diplomas in Executive and Corporate Coaching, Business Coaching, and Business Excellence and accreditations to use a wide range of psychometric tools.
Cyrus is based in London/Hertfordshire and works across the country and, indeed, internationally.
Feedback from clients / participants
-
'From the moment Cyrus walked into the room, it was clear how far the participants had come-from initially sitting with crossed arms in the first session, wondering why they were there, to being completely at ease both with each other and with Cyrus. The feedback was, once again, outstanding, highlighting not just what they had learnt but how they had successfully applied it in the workplace. As an organisation, we have gained so much from working with Maximum Performance. After four cohorts, 68 participants, a pandemic, and a rapidly changing world, this programme has truly hit the mark for us.'
Sian, Ian Williams -
'I have had the pleasure of working with Maximum Performance a few times. The initial engagement was when I was a candidate on a Senior Leadership Program. This involved 6 day long sessions spread over a few months. The sessions involved building trust within the group and learning valuable techniques to interact with alternate MBTI types. We also learnt how to become more emotionally intelligent with identifying our own blind spots and learning how to provide constructive to feedback to others. Ultimately it helped a group of middle managers to understand what was essential in order to step up and be recognised, respected and trusted as senior leaders in the business. 'A couple of years later, I needed to bring together some teams and build trust. I knew that Maximum Performance were the company to help me achieve this. I had the pleasure of working with Cyrus who took the time out in advance to understand the existing challenges and really helped me to understand what I wanted to achieve in the short and long term. We were able to tailor a program together which helped with setting the team up with a toolkit which helped us to become comfortable with giving and receiving feedback. We started to understand ways to become confident with having difficult conversations. We also used a technique which helped identify the range of strengths in the team and how our attitudes changed under pressure. The days we spent with Cyrus were invaluable. Cyrus’s infectious personality could be scaled up or down depending on the attendee’s energy, but it was paramount in ensuring participation and learning. I whole heartedly recommend Maximum Performance to be able to really delve into the core of your people and help them and you to better understand each other, reach potentials, and have some light bulb moments learning what makes others tick but most of all arming the team with a tool kit you can carry with you throughout your career. Maximum performance , maximum fun, maximum surprise, and maximum return on investment!'
Emma Ferry, Head of Retailer and Merchant Management Technology Systems
