A one-day workshop (virtual or classroom)
Are you looking to elevate your team’s skills in identifying and addressing customer needs effectively?
Understanding customer needs is a crucial aspect of sales success. It acts as a compass, guiding companies through the complex landscape of customer preferences and expectations. This deep understanding leads to the creation of products and services that resonate with customers, ensuring a smoother, more effective service that drives business growth.
Learning Objectives
- Grasp the essentials of the ‘menu of needs’ process and its application in various business contexts
- Develop advanced techniques for effective communication, problem-solving, and decision-making
- Apply what you’ve learned through interactive exercises and case studies
Workshop information
Workshop outline
1. Introduction
- Welcome and introductions
- Overview of agenda
2. Deep dive into the 'menu of needs' process
- Detailed explanation of the ‘menu of needs’ concept
- Review of key components and stages
3. Identifying customer needs
- Techniques for identifying customer needs
- Interactive group activity: Identifying needs in various scenarios
4. Creating a customised 'menu of needs' slide
- Interactive session on developing a tailored ‘menu of needs’ slide
- Group work and presentations
5. Practical application through role plays
- Role-playing exercises based on the ‘menu of needs’ slide
- Participants will be divided into groups to perform role-plays that simulate real customer interactions
- Feedback and discussion on the role-plays
6. Implementing the process in real-world settings
- Strategies for applying the ‘menu of needs’ in professional roles
- Discussion on overcoming common challenges and objections
7. Review, Q&A, and feedback
- Recap of key learnings
- Open floor for questions and participant feedback
