t. +44(0)1582 463 460
e. info@maximumperformance.co.uk
t. 01582 463463
e. info@tihtc.co.uk

Emotional decision making (20 September 2024)

Selling someone a drink in a bar or restaurant (or selling someone anything, anywhere, for that matter) has often come down to the tried and tested methods of features & benefits.

Free open webinar

20 September 2024, 10:00am-10:45am UK time

And yet, in most cases, making a purchase of some kind is an emotional decision, driven by emotional triggers where we ‘feel’ it is the right thing to do.

Enter the Limbic system, your brain’s emotional decision making centre.

If we can learn to communicate directly with this part of the brain, then buying decisions are driven emotionally and if we have done the right job, the decision to say ‘yes, I’ll buy one of those’ becomes almost irresistible!

First we have to understand how this part of the brain is engaged and then apply a variety of communication techniques that will send our buyer’s limbic system into overdrive.

This webinar is hosted by Paul Martin.

What’s in it for you?


(10.00 – 10.45)

1. Introduction and fundamentals

2. Ask the question

3. Timing

4. Body language

5. The sound of opportunity

6. Product knowledge

7. The incredible power of creative language

8. Making it personal

9. Change the game


Training Areas...

Leadership & management development

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Management & personal effectiveness

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Customer Service Training

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Boardroom effectiveness

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Maximum Coaching

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Specialist Subjects

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