We all need to influence others, but most people work with just a handful of approaches, so they’re less effective in certain situations or with certain people.
Getting this right is a crucial business skill. This interactive and informative workshop will build on participants’ existing skills in providing a compelling case and give them additional strategies they can use so others say ‘yes’ more often.
Whether it’s with clients, with peers, stakeholders, suppliers or C-level managers, participants will learn to structure their ideas to give them the greatest chance of achieving buy-in.
Learning objectives
- Be aware of many different strategies that can be used for making a case compelling
- Know how to adapt your approach to appeal to different types of people
- Have practised using your skills in a variety of real-life situations
- Appreciate the value of ‘selling’ your ideas by focusing on what matters to the other person
Webinar outline
Designed as a highly interactive 90-minute webinar.
1. Welcome, agenda, overview
- Story to illustrate the importance of making a compelling case
- Agenda, objectives
2. What makes a compelling case?
- Understanding how our brains work and what causes us to buy in to ideas
- What do we find convincing?
- The importance of clarity and structure
3. Understanding what others want
- Fundamentals of motivation
- Fear of loss v gain
- How emotions guide us
- The limbic system as a guide for decision-making
- How you need to mirror the decision-making process when creating a compelling case
4. Strategies for making your business case influential
- Participants use their real-life situations to discuss how to create a compelling case with feedback from peers using microphone or ‘chat’
5. Action plans and next steps
- Participants reflect on their next steps and how they will implement their learning in the workplace
- Each person makes a commitment for what they will do differently in a group whiteboard which can be circulated to participants following the session as a reminder of their actions
