90-minute webinar
Doing business internationally is a daily matter for many companies and professionals. The same goes for working with customers, suppliers, and colleagues from different cultures.
Learning Objectives
- Understand what is meant by ‘culture’ and why it is far more than nationality or language
- Identify cultural stereotypes and biases
- Learn about core cultural dimensions affecting business relationships
- Develop an understanding of preferences and differences
- Know the key areas to pay attention to in order to avoid major cultural faux pas
Workshop information
Webinar overview
1. Introduction
- Objectives and agenda
- What is culture and why does it matter?
- The value of being able to understand cultural differences
2. Building a cross-cultural mindset
- Stages and challenges of working across cultures
- Understanding and overcoming stereotypes
- Experience sharing
3. Preferences and differences
- Overview of cultural dimensions
- Cultural relativity: there is no ‘right’ or ‘wrong’, just shared habits
- Self-reflection and sharing
4. Action plan and next steps
- Summary of key learning points
- Reflection and sharing of next steps
