Creativity and innovation

For all situations, from big breakthroughs to marginal gains

In an era of rapid change, organisations need their staff to be creative and innovative.

This isn’t just a matter of what we do but of how we do it – creativity is just as much a feature of ‘boring’ management process flows as ‘exciting’ product development. This means creativity and innovation aren’t simply nice-to-have skills – they’re essential for success at every level in every organisation.

While some people seem ‘naturally’ creative, in reality innovative thinking can be developed by anyone. This workshop provides a great introduction to the creative process. You’ll learn how to challenge existing thinking and generate new ideas – and how to make sure the best of them are captured and implemented.

What’s in it for you?

  • Discover techniques to create new ways of thinking
  • Understand how the brain shapes our approaches to creativity and innovation
  • Learn some creative techniques for generating new and innovative ideas
  • Develop your work through 1% improvements and marginal gains
  • Know how to help foster a culture of creativity and innovation
  • Be able to take an agile approach to implementing ideas

Workshop outline

(Full-day version, 9.30 – 5.00)

1 The brain, creativity and innovation

  • What is creativity? What is innovation?
  • How the brain works – left and right brain thinking
  • What neuroscience tells us about how our brains ‘do’ creativity
  • Freeing yourself from a totally ‘rational’ approach
  • Understanding the difference between convergent and divergent thinking

2 Challenging the status quo

  • The danger of ‘playing it safe’
  • Understanding how challenging the status quo gives you and your organisation a competitive advantage
  • How the ‘disruptors’ succeed
  • How to develop a creativity and innovation mindset

3 Let’s get creative

  • ‘Killer’ brainstorming techniques that are truly effective
  • When to use different strategies and approaches
  • How to overcome blocks and unleash your imagination – what are your blockers?
  • Mind-mapping as a way of connecting ideas and concepts
  • Activities to practise using different techniques

4 The Disney strategy

  • A structured strategy for creativity
    • Dreamers
    • Realists
    • Spoilers

5 Lateral thinking and creativity techniques

  • The difference between vertical and lateral approaches to creativity and innovation
  • Simple models and processes to significantly enhance your ability to come up with new ideas and solutions to problems
  • Rapid prototyping – a testing and feedback system for creating solutions to any problem
    • Immersion
    • Insights
    • Strategy
    • Design

6 Using creativity to solve real business issues

  • What problems/opportunities do you have?
  • Uncovering the root problem

7 Creating a culture of creativity and innovation

  • How to foster a creative working environment
  • Encouraging 1% improvements and innovation through marginal gains
  • The concept of Kai-zen and how this can be applied in any role, anywhere in the organisation
  • What to do when ideas dry up
  • How to make sure the output is captured and implemented
  • Creating a plan to execute and monitor innovations

8 Actions and next steps

  • Review
  • Personal action planning
  • Next steps

To discuss which management and personal effectiveness modules would best suit you, just give us a call on 01582 463460 and we’ll be happy to talk you through the options.