3: Building relationships and trust

90-minute webinar

This interactive session focuses on two key cultural dimensions that influence business relationships and management styles: the amount of time we allow for social and interpersonal interactions, and the elements that influence our decisions in selecting and trusting business partners, depend heavily on our cultural values and habits.

Useful tips and experience-sharing make this session highly practical and easy to implement.

Prerequisite: having attended the introductory session on ‘Understanding cultural difference’.

Learning objectives

  • Understand cultural habits affecting communication styles
  • Appreciate their impact on daily business situations and interactions
  • Reflect on personal style and its impact on current relationships and work environments
  • Build a personal action plan to implement learning in the workplace


A highly interactive 90-minute webinar for groups of 6 to 8, this module alternates short classroom-style explanations with smaller-group / peer discussions and exercises, and individual reflection and planning.

It can also be delivered to multi-cultural teams, regrouping participants from different cultures at the same time, serving as a team-building opportunity as well as a cultural awareness-raising session.


Angela Lequenne is an experienced cross-cultural coach and trainer, with experience of cultures across Europe and north America. An Italian living in France, she is particularly alert to the potential for both pitfalls and benefits when working across cultures.

Passionate about foreign cultures, human relationships and service, she developed her career in the travel and hospitality industries, working for over 20 years in global companies such as Disney, Jet Tours and Hotelplan before becoming a highly successful independent trainer and coach.

Webinar overview

1 Introduction

  • Objectives and agenda
  • Quick review of culture and cultural dimensions
  • The value of being able to understand key cultural dimensions

2 Building relationships

  • The cultural dimension of relationship-building
  • Implications for business practices and management styles
  • Experience-sharing and individual challenges

3 Building trust across cultures

  • How different cultures affect our evaluation of people and situations
  • Implications for confidence and trust
  • Self-evaluation and individual challenges

4 Action plan and next steps

  • Summary of key learning points
  • Reflection and sharing of next steps

5 Close

To discuss which webinars would best suit you, just give us a call on 01582 463460 and we’ll be happy to talk you through the options.