Corporate video

Occasionally, a project can really benefit from the services of a professional film director. Here are three such examples:

A corporate video

We’ve enjoyed working with Housing Solutions Group on a number of projects over the last couple of years. One thing leads to another. They asked if we could facilitate some workshops around their corporate values, to refresh the participants’ understanding of the values and to look at what the values mean in practice. We ran two days of short workshops, in groups of 25 each time, each split into five groups of five. The output fed into the development of a competency framework, which we were also commissioned to design. And once the framework was in place we were tasked with producing a corporate video (ie, DVD) around the values, to be used mainly for recruitment and induction training purposes. We work with a couple of corporate video specialists, one of them an award-winning film director, so we brought him and his team in to film on location, interview the Chief Executive and some of the staff, design the graphics and titling sequences, add music and then edit the film to the highest professional standards.

A training video

One element of the ‘Making a Difference’ project for Legoland (described more fully here was the production of a training video encapsulating the Legoland visitor experience. This involved filming on location and interviews with customers in order to create a DVD that could be used as part of the training programme for the 1,200+ seasonal staff Legoland employ each year. Both the programme and the DVD are still gong strong.

Feedback videos

A key feature of the Thomson Reuters graduate development workshop was a session on interview skills which included a mock interview with a senior Thomson Reuters manager. The workshop was held at the mid-point of the two-year graduate programme, however, which meant that it would be the best part of a year before the graduates would be interviewed for permanent roles. It was therefore decided to film the interview sessions, with each graduate being given a DVD of their own session, for review and reflection later and as a preparation tool for their big interview 12 months later. The professional treatment we were able to bring to the production (particularly the sound quality) meant that the DVDs were a real and lasting resource for the individual graduates.

Filming isn’t cheap, so it’s a technique to be used sparingly. If you’re not sure whether it’s appropriate for your project or not, please just give us a call on 01582 714280 and we’d be delighted to talk you through the pros and cons, as well as the likely costs.