Cyrus Cooper


Cyrus, Managing Director of Maximum Performance, is an exceptional international trainer, facilitator and coach. He specialises in helping managers to focus on their role and responsibilities with the aim of getting great results with the people they manage.

He has helped organisations in both the public and private sectors to increase their performance through a range of interventions covering leadership challenges, motivational management and corporate and executive 1:1 coaching.

Formerly an internal learning and development consultant to the Ministry of Justice, his achievements there ranged from a major business process re-engineering (BPR) project to designing performance management systems and competency frameworks for over 12,000 staff and creating a range of management programmes for middle / senior civil servants that are still being run to this day.

He is passionate about coaching, and has developed an organisational-wide coaching programme for the Big Lottery Fund. His current / recent clients include the BBC, 3M, Accenture, Inter Hannover, Merlin Entertainments, Axis Capital, The Lancashire Group, American Express, Inverclyde Leisure, RED Consulting, Gala Coral, De Lage Landen, The Wine Society, London Executive Offices and the Big Lottery Fund, to name but a few. Whether delivering a one-off workshop or designing an innovative management development programme, Cyrus delivers with understanding, enthusiasm and passion, and truly believes that learning is about creation, not consumption.

Cyrus is enthusiastic and practical in his approach, with tools and methodologies explained clearly. His strong facilitation skills and focus on his audience create a powerful learning experience. This comes through very clearly in his book, Brilliant Workshops, published by Pearson Education. His academic and professional qualifications include a Masters Degree in Management Practice, MBTI accredited, SDI accredited, Facet5 accredited, DiSC accredited, Diploma in Executive and Corporate Coaching, Diploma in Business Coaching, Diploma in Business Excellence (EFQM), Hay Group Emotional and Competency Inventory (ESCI). Cyrus is currently working towards his coaching PCC accreditation with the International Coach Federation (ICF).

Feedback from clients / participants

Sample client feedback

‘Cyrus was fab – as usual.’
– ‘Building a Customer Mentality’ course participant, Inter-Hannover

‘Maximum Performance were engaged by Thomson Reuters to redesign our technology graduate development centre (the integral piece of the graduates’ two year training programme). Throughout the programme redesign, I found Maximum Performance to be extremely responsive, creative in their approach and also dedicated to building a bespoke solution for Thomson Reuters. The feedback from stakeholders and delegates has been very positive on the content delivered , the facilitator’s training style and Maximum Performance’s ability to hit the ground running, intimately understanding our needs.’
– Khalil Ayub, Technology Graduate Scheme Manager, Thomson Reuters

‘We used Maximum Performance to design and deliver leadership skills for our people managers at LEGOLAND Windsor. We were pleased with the structured approach which provided a parallel process to our Team Leader training activities. Maximum Performance also helped incorporate some new training techniques we wanted to try such as Forum Theatre. Overall this part of the session was fun and energetic. It provided a powerful and memorable alternative to role play with excellent feedback from our managers.’
– Head of Learning & Development, Legoland

‘I have had the pleasure of working with Maximum Performance (and Cyrus Cooper in particular) to deliver a coaching programme across the Big Lottery Fund. We co-constructed and piloted the programme to skill managers in the basics of coaching and create a programme of development for Senior Leaders to also build their coaching skills. What Cyrus delivered was a programme that impacted on us with a huge amount of insight, interest and invigoration around coaching as a key skill in our leaders, managers and talent programme participants. We are about to launch our own internal coaching network that will continue and spread the great work Cyrus did for us.’
– Perry Timms, Head of Talent & Organisational Development, BIG Lottery Fund

‘Cyrus Cooper has had an ongoing relationship with Thomson Reuters for a number of years focusing on the training and development of our graduates. His experience of creating and delivering workshops that add value to attendees and drive results is vast, and the results speak for themselves; our graduates come out more secure in themselves, more prepared for working life and with an array of soft skills they can use every day.’
– Elizabeth Pedler, Head of Graduate Programmes, Markets Division, Thomson Reuters

Sample participant feedback

The following comments were all made by participants in a recent ‘outing’ of one of Cyrus’s open programmes, Management in a day!:

‘Really good introduction to management with a fun twist.’

‘Quick way to get a broad range of management tools and some of the most important and practical frameworks. Lots of practical exercises.’

‘Really good introduction to a good manager’s toolkit with lots of take-home tips.’

‘Brilliant, always enthusiastic, makes you personally feel important and gets the best from you.’

‘Great energy and fun.’

‘Really good.’

‘Lots of ground covered in a day, but very interesting and fun. Some good tips.’

‘Very good – helps to remind you and focus on what needs to be done and how to do it.’

‘Well worth a day out of the office.’

‘Excellent style and delivery.’

‘Great introduction to managing people and expectations.’

‘Worth it – very interactive.’

‘Great starter pack for first time / junior managers.’