Elizabeth Crosse

Elizabeth is one of the 1% of coaches in the world to have attained the coveted International Coach Federation (ICF) Master Certified Coach credential. She has over 25 years of expertise in coaching and development in the UK and abroad, and has been a pioneer in introducing internal coaching to the Civil Service. Organisations and companies Elizabeth has worked with include 10 Downing Street staff, NHS, De Lage Landen, various housing associations, Royal Museums, BIG Lottery Fund, UK Power Networks, Trainline, Pearson Publishing, etc.

Key areas of expertise

Coaching for high performance

Elizabeth’s extensive coach training includes coaching supervision as she is an accredited coach supervisor. This background enables her to work holistically using intellectual rigour in a way that is structured and flexible in responding to the specific requirements of individual clients. She specialises in working with individuals who are moving through personal or professional transitions, clients who want to accelerate their success and develop practical courses of action that link to their individual aspirations. Elizabeth has extensive experience of coaching senior managers and leaders from a range of disciplines, ranging from geoscientists to media consultants, senior civil servants to international asset managers. She also partners with organisations to develop organisational coaching capability, including training managers to build coaching skills and developing internal coaches for accreditation. In addition she offers coach mentoring and individual and group supervision for coaches.

Clients tell her that she has a motivational and supportive style and that they like her creativity, honesty and directness. Her insight and compassion allow her to challenge with integrity, build trust and inspire individuals to achieve their ambitions and deliver excellence. Her approach is pragmatic, solution- and future-focused. The core of how she works is to enable clarity and awareness, helping individuals to understand their natural strengths and talents so they can learn to integrate them in everything they do. Her aim is to help clients build the self-knowledge and confidence to realise their potential and create sustainable results.

Career highlights

Elizabeth’s career began in Bermuda, where she co-founded a training and consultancy partnership that focused on developing leaders and managers in private and public sector companies. She was then appointed Head of Training and Development to the Government of Bermuda. and as a consultant to head up learning and development for the Bermudian Civil Service. She left them in 1999 to join the Legal Aid Board in the UK as Executive Coach and Senior L&D Consultant before becoming Head of Learning and Development at the Legal Services Commission, a senior member of the HR team responsible for setting direction and delivering strategic leadership development, talent managing and coaching solutions to create a high performance organisation. Over the last 10 years she has shared her experience with a number of public sector departments including the MoJ, Department of Health and DFID to help establish coaching cultures. She has trained over 2,000 managers and leaders in coaching skills, resulting in improved personal and team effectiveness, greater staff engagement and a coaching approach to managing performance.

She left the Legal Services Commission in 2013 and joined Maximum Performance as Coaching Practice Director and in that role has led the creation of our Maximum Coaching division.


‘I benefited particularly from the confidential, neutral and reflective space which enabled unrestricted exploration of some real fundamentals. This included establishing what’s important to me, life-line evolution, communication styles, taking charge of my own situation, coping with frustrations etc. Several useful challenges / steers gave me a “take-away” from each session. The most useful of these was the suggestion that assimilating my established psychological patterns (used in the course of music-composition) into my overall life-planning might help me through the initial stages of post-Civil Service life, something I would never have identified for myself. Looking back, it’s quite some achievement that over the course of just four sessions I developed a real sense of clarity and purpose in terms of what I need to focus on in the immediate future, and also an increased confidence and optimism in considering my options beyond the Civil Service.’
– SCS member of the Career Transition service

‘Elizabeth is an outcome-focused coach with the ability to squeeze a huge amount of learning and progress into a session. I’d recommend her for any busy person looking to address an issue in a business focused way through clear, practical and action-oriented coaching.’
– Senior manager, HMRC

‘Elizabeth has been my coach and mentor for more than 6 months during a period of change and challenges. With her calm insight and listening she has really helped me to understand what I needed to do and this has been a huge support. I have really appreciated my time with her and feel much better positioned to thrive and succeed in the future.’
– Senior manager, Defra

Qualifications, training and professional memberships

Elizabeth holds a formidable array of relevant professional qualifications and is one of just 32 coaches in the UK to hold Master Coach Certification with the International Coaching Federation. She is also a former Director of UK ICF.

  • Advanced Diploma in Coaching Supervision, University of Middlesex
  • BPS (British Psychological Society) – Full Level B certification
  • ICF (International Coaching Federation) – Master Certified Coach
  • NLP (Neuro-Linguistic Programming) – Master Practitioner and Certified Coach
  • CIPD (Chartered Institute of Personnel and Development) – Fellow
  • PHR (Professional in Human Resource), USA
  • MS Counselling Psychology / Education, University of Indiana
  • MEd Education, University of Maryland
  • Post-Graduate Certificate of Education, University of Cambridge

Conference presentations

Elizabeth has presented at a number of national and international conferences on a range of topics concerning coaching, leadership and talent development. These include the USA Young Presidents Conference, EMCC Conference Sweden, ICF conference Switzerland and several CIPD conferences in the UK. Recently she has presented master classes on coaching and talent development at Roffey Park, ‘Civil Service Live’ and the NHS Leadership Forum.