Maximum Coaching: Our people

Maximum Coaching is a brand of Maximum Performance. Founded in 1998, Maximum Performance is a ‘boutique’ management development consultancy. Our work is mainly with large organisations, in the public, private and not-for-profit sectors, developing and delivering programmes which use innovative tools and engaging learning techniques.

Our programmes are heavily bespoke, built on the insight and awareness we establish with each organisation we work with.

We are passionate about performance, and totally focused on improving management, team and leadership effectiveness at the behavioural and organisational level, with measurable results in the workplace.

Cyrus Cooper

Cyrus, Managing Director of Maximum Performance, is an exceptional international trainer, facilitator, coach and author of Brilliant Workshops.

Elizabeth Crosse

Elizabeth is one of the 1% of coaches in the world to have attained the ICF Master Certified Coach credential and is a former Director of the ICF.

The wider team

Janet Waters

Janet brings to her leadership development and coaching practice extensive experience in management, leadership and organisational development both in the UK and internationally. She has worked as a senior leader and executive board member in a demanding commercial environment. She provides development and coaching to individuals and teams who are working to enhance their performance or develop their capability to meet changing business demands and expectations. Read more HERE.

Joy Harcup

Joy is an executive coach with over 10 years’ experience of coaching senior leaders, working in organisations undergoing transition. She previously held a senior management position at an international professional services firm. Her coaching clients include public sector organisations such as top Leaders in the NHS, Home Office, HM Treasury, British Council and, in the private sector, firms such as Royal Mail PLC, Societe Generale, RBS, CBRE, Linklaters LLP, Norton Rose LLP and Baker McKenzie LLP. Joy is a Professional Certified Coach (PCC) with the International Coach Federation (ICF), the largest Global coaching professional body, that promotes best practice in coaching and has over 20,000 members worldwide. Read more HERE.

Sara Barrie

Sara is an accredited executive coach, consultant, leadership facilitator and mentor.

Her expertise is in developing people, leading teams and working at board level with listed FTSE 350 and Fortune companies; driving revenues, business change and growth through client advocacy and aligning the people and talent strategy with organisational strategy. She is an established and credible leader, able to influence and inspire others to achieve personal and business goals and make a difference. Read more HERE.